The impact of information and pro-ecological behavior on domestic water consumption

Dionicio Morales Ramírez, María D. Gracia Guzmán, Oscar Laureano Casanova, Julio Mar Ortíz

Abstract


This paper aims to analyze if the information, attitudes and willingness towards the water care are determinants of water consumption on the domestic sector. As a basis of this study, the per capita water consumption of 1100 households located in Monterrey, Mexico was analyzed. The Ordinay Least Squared method was employed to estimate a demand function, which includes the price of the service, the income of the individuals as well as a set of variables that capture the information available to the individuals about water care, the proactive attitudes and their willingness toward the household water care. Results indicate that price, income and the proactive attitudes are variables that explain water consumption. Therefore, it is important to stimulate these pro-ecologial attitudes in the society to conserve this natural resource and contribute to reach a sustainable water consumption.


Keywords


demand elasticity; consumer behavior; multiple regression

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DOI: https://doi.org/10.21640/ns.v9i18.709

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