Keywords
organizational resilience (OR)
COVID-19
openness to change
learning capacity
strategic alliances
methods
marketing
social networks
organizational strategies
micro enterprises
small enterprises
MSEs
coronavirus
pandemic
lockdown
confinement
health crisis
economic crisis
tourist destinations
tourist entrepreneurs micro empresas
pequeñas empresas
mypes
turismo
Resiliencia Organizacional
COVID-19
apertura al cambio
capacidad de aprendizaje
alianzas estratégicas
métodos
comercialización
redes sociales
estrategias organizacionales
coronavirus
pandemia
confinamiento
crisis sanitaria
crisis económica
destinos turísticos
establecimientos turísticos
How to Cite
Abstract
Introduction: the spread of the SARS-CoV2 (COVID-19) pandemic worldwide has not only impacted the main tourist destinations in the country, buy also local destinations were paralyzed due to the closure of different entrepreneurs linked to the tourist activity. Despite the restrictions imposed by the health authorities in relation to hours of operation and protocols on customer service, micro and small enterprises (MSEs) that have found a variety of ways to adjust to the situation; In other words, they have generated a series of organizational resilience (OR) strategies through which they have been able to face the crisis, guaranteeing their permanence in the market. In this sense, the aim is to describe the organizational resilience strategies adopted by micro and small tourism entrepreneurs in the city of Pachuca de Soto, Hidalgo during the COVID-19 pandemic, in order highlight the capacity for learning and innovation that has allowed them their permanence in the market.
Method: This research is an exploratory, descriptive, non-experimental, and cross-sectional work. The methodological design is made up of three phases. Starting from some official databases, in the first phase a database of tourist MSEs located in the municipality of Pachuca de Soto was prepared. In the second phase, an online questionnaire was applied to entrepreneurs, managers of tourist MSEs; The questionnaire sought to identify the OR strategies adopted by tourism companies during the pandemic, focusing on those of an organizational nature: learning capacity, risk taking, openness to change, strategic alliances and labor changes. Finally, third phase consisted of the statistical calculation of the answers given to each of the questions by the entrepreneurs and, also in their graphic representation.
Results: 74 % of the MSEs considered in this study considered the incorporation of new methods and forms of marketing of their products and services to face the restrictions imposed of the sales to the customer; In particular, it is the food and beverage and hospitality companies that have mostly adopted these strategies. It was also identified that the use of information technologies, particularly the use of social networks, is the strategy that best reflects the learning capacity of the MSEs during the health crisis.
Discussion: This research work highlights the capacity of MSEs for change and learning, the formation of alliances and the assumption of risks as the main resilience strategies developed by these organizations to face the pandemic.
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