AbstractThe concepts of organizational identity and identification are attracting greater and greater recognition among scholars and practitioners. An increasing number of researchers in organizational behavior, organizational studies, organizational development, organizational theory and strategic management are turning to these concepts to improve their understanding of the behavior of organizations and their members. This paper summarizes the fundamental issues: the various intellectual roots of organizational identity and identification theory, the interplay between different levels of analysis, the conceptualization of organizational identity, its measurement, and finally, its relevance. Identity appears a promising concept to bridge different levels of analysis, and to analyze apparent paradoxes that arise when organizations confront simultaneous pressures for similarity and uniqueness, sameness and differentiation.
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